User Privacy Policy

This Privacy Policy explains how BluffBet collects, uses, stores and protects personal information when you use our online casino and sportsbook services in Canada. We describe the types of data we gather, why we need it, how we keep it secure and the choices available to you. By using our site you consent to the practices described here, subject to applicable Canadian law.

Types of data we collect

We collect information to operate accounts, process transactions and provide our services. Data falls into three main categories:

Personal data

This includes name, date of birth, email address, phone number, billing and residential address, government ID where required for verification, and any communication you send to us. We use this data to open and manage your account, verify identity and comply with legal obligations.

Technical data

Technical details are collected automatically when you visit the site. This covers IP address, device and browser type, operating system, session identifiers, pages viewed, search queries and connection times. We use technical data for site operation, security and performance monitoring.

Transactional data

Transactional data relates to deposits, withdrawals, wagers, game play history, betting activity and promotional redemptions. Payment card, Interac and crypto transaction references are processed by our payment partners; we retain transaction records needed for account management and regulatory reporting.

How we use your information

We use data to provide and improve our services, including account setup, customer support, payment processing, fraud prevention, responsible-gambling monitoring and regulatory compliance. Aggregated and anonymized data may be used for analytics and product improvements. We do not use your personal data for purposes beyond those reasonably necessary for our service without your consent.

Data protection practices

We maintain technical and organizational measures to protect information against unauthorized access, disclosure, alteration and loss. Access to personal data is limited to employees and service providers who need it to perform their roles. Where third parties process data on our behalf, we require appropriate security safeguards.

Cookies and tracking technologies

We use cookies and similar technologies to manage sessions, remember preferences, measure site usage and support targeted content. Some cookies are essential for account and payment flows; others are optional and used for analytics or marketing. You can control cookie preferences through your browser settings or the cookie tool on our site.

User rights

You have rights to request access to the personal information we hold about you, ask for corrections, request deletion where applicable, and object to certain processing activities. We will consider and respond to valid requests in line with applicable privacy laws.

Access, correction and deletion of data

To access, correct or request deletion of your personal information, contact our privacy team at [email protected]. We may request identity verification before fulfilling a request. Deletion requests are completed subject to legal retention requirements and the need to preserve transactional records for accounting or regulatory purposes.

Information sharing and third parties

We share information with trusted third parties where necessary to provide our services, including payment processors, identity verification providers, fraud prevention services and analytics vendors. We may also disclose information to comply with legal processes or protect our rights. Third parties are bound by confidentiality and security obligations.

Privacy policy updates

We may update this policy to reflect changes in law, business practices or services. Material changes will be posted on the site and, where appropriate, notified to users. Continued use of our services after updates constitutes acceptance of the revised policy.